The paper concerns the basic methododlical issues of defining and measuring the impact of strategy and logistics on companies’ performance. The literature review reveals a lack of empirical research on the relationship between generic strategies like cost leadership and differentiation, the extent of use of integrative logistics practices and performance. A conceptual framework is proposed for assessing the relationships between the three variables outlining their dimensions and content. It is concluded that the key to competitive success is to choose the appropriate strategy and develop the corresponding logistics capabilities including the management capability to consolidate knowledge and skills in the supply chain. Three hepotheses are raised and the models undelying them are discussed. Some recommendations are made in relation to the methods used for testing the hypotheses. The framework is a basis for conducting an empirical study on the role of logistics in mediating the impact of strategy on performance.
Jun 3, 2015
Jun 3, 2015
|Rakovska, Miroslava, The impact of strategy and logistics on performance: a methodological framework||Jun 3, 2015|
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