Object

Title: Determining customer value dimensions: a conjoint analysis approach

Abstract:

In today's highly competitive environment, where sources of product and process-based competitive advantage are quickly imitated by competitors, it is becoming increasingly difficult to differentiate on technical features and quality alone. Companies may overcome this problem by incorporating the ‘voice of the customer’ into the design of new products and focusing on customer value, thereby offering total solutions to customer needs. Therefore, it is critical for all technology based companies to gain an accurate understanding of the potential value of their offerings, and to learn how this value can be further enhanced. An important tool to elicit customer value at an early stage of the product development is the conjoint analysis. Conjoint analysis is a research technique for measuring customers' preferences, and it is a method for simulating how customers might react to changes in current products or to new products introduced into an existing competitive market. The paper will show how conjoint analysis can be used to bridge the information gap between the company and its customers, by confronting the value the company intends to offer with the value desired by its customers.

Publisher:

Publishing House of Poznan University of Technology

Place of publication:

Poznań

Identifier:

oai:repozytorium.put.poznan.pl:351755 ; e-ISSN 2083-4950 ; p-ISSN 2083-4942

Language:

eng

Relation:

Wydział Inżynierii Zarządzania ; Politechnika Poznańska ; Strona czasopisma

Rights Management:

Politechnika Poznańska

Format:

pp. 139-150

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

Rights holder:

Politechnika Poznańska

Digital object format:

application/pdf

Object collections:

Last modified:

Jun 16, 2015

In our library since:

Jun 16, 2015

Number of object content hits:

87

Number of object content views in PDF format

82

All available object's versions:

http://repozytorium.put.poznan.pl/publication/434773

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