Advanced search ?

Object

Download

Title: Determining customer value dimensions: a conjoint analysis approach

Creator:

Kuzmanović, Marija ; Gušavac, Bisera Andrić ; Martić, Milan

Object type:

artykuł

Publication date:

2011

Abstract:

In today's highly competitive environment, where sources of product and process-based competitive advantage are quickly imitated by competitors, it is becoming increasingly difficult to differentiate on technical features and quality alone. Companies may overcome this problem by incorporating the ‘voice of the customer’ into the design of new products and focusing on customer value, thereby offering total solutions to customer needs. Therefore, it is critical for all technology based companies to gain an accurate understanding of the potential value of their offerings, and to learn how this value can be further enhanced. An important tool to elicit customer value at an early stage of the product development is the conjoint analysis. Conjoint analysis is a research technique for measuring customers' preferences, and it is a method for simulating how customers might react to changes in current products or to new products introduced into an existing competitive market. The paper will show how conjoint analysis can be used to bridge the information gap between the company and its customers, by confronting the value the company intends to offer with the value desired by its customers.

Publisher:

Publishing House of Poznan University of Technology

Place of publication:

Poznań

Identifier:

oai:repozytorium.put.poznan.pl:351755 ; e-ISSN 2083-4950 ; p-ISSN 2083-4942

Language:

eng

Relation:

Wydział Inżynierii Zarządzania ; Politechnika Poznańska ; Strona czasopisma

Rights Management:

Politechnika Poznańska

Format:

pp. 139-150

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

Rights holder:

Politechnika Poznańska

Digital object format:

application/pdf

Subject and keywords:

customer value market orientation conjoint analysis preferences product development

Object collections:

Last modified:

Jun 16, 2015

In our library since:

Jun 16, 2015

Number of object content hits:

90

Number of object content views in PDF format

83

All available object's versions:

http://repozytorium.put.poznan.pl/publication/434773

Show description in RDF format:

RDF

Show description in OAI-PMH format:

OAI-PMH

Edition name Date
Kuzmanović, Marija, Gušavac, Bisera Andrić, Martić, Milan, Determining customer value dimensions: a conjoint analysis approach Jun 16, 2015

Objects

Similar

Using ahp and financial criteria for evaluating alternatives to reduce risk of investment

Popovic, Milena Milosevic, Sanja Kuzmanovic, Marija

2012
artykuł

Project/product development process critical success factors: A literature compilation

Rocha, Henrique Delamaro, Mauricio

2012
artykuł

Logistics engineering curriculum integrated through student projects

Pawlewski, Paweł Pasek, Zbigniew J.

2011
artykuł

Co-creating value with the customers in manufacturing companies

Łaszkiewicz, Anna

artykuł

Proces rozwoju wyrobu jako kluczowy czynnik produkcji w przedsiębiorstwie budowy maszyn transportowych

Kałkowska, Joanna

artykuł
More

Contact details

Address

Library of Poznan University of Technology
ul. Piotrowo 2
61-138 Poznan

Phone

(+48) (61) 665-36-68
(+48) (61) 665-36-15

E-Mail

biblioteka@put.poznan.pl

Visit us!

This page uses 'cookies'. More information