Title:

Development factors of partnership sales networks in the supply chain of a telecom – case study

Creator:

Brzeziński, Łukasz ; Wyrwicka, Magdalena K.

Subject and Keywords:

telecom supply chain ; partnership sales network ; development factors of partnership sales network

Abstract:

The operation of a supply chain is related to the flow of products and services between suppliers and buyers. Partnership sales networks play a special role in the supply chain in the telecom market. The article’s purpose is to analyse factors behind the development of partnership sales networks in the supply chain of a telecom. A network analysis method was applied. “Pajek” software, created by Vladimir Batagejl and Andrej Mrvar was used as a tool for analysis and visualisation. The results of the research allowed to examine main factors of the development of a partnership sales network of the analysed entity, which included: the reduction of the number of employees and the reduction of sales commissions. This served as a basis to develop a probable development scenario (until 2022).

Publisher:

Publishing House of Poznan University of Technology

Place of publication:

Poznań

Object type:

artykuł

Identifier:

e-ISSN 2083-4950 ; p-ISSN 2083-4942

DOI:

10.21008/j.2083-4950.2018.8.4.4

Language:

eng

Relation:

Wydział Inżynierii Zarządzania ; Politechnika Poznańska ; Strona czasopisma

Rights Management:

Politechnika Poznańska

Format:

pp. 329-339

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

Rights holder:

Politechnika Poznańska

Digital object format:

application/pdf