Object structure

Title:

The support of analysis of level for customer service by network visualization

Creator:

Brzeziński, Łukasz ; Kliber, Marta C. ; Wyrwicka, Magdalena K.

Subject and Keywords:

customer service ; indicators of customer service ; network visualization

Abstract:

The concept of network in economic sciences is generally referenced to companies connecting into a network (and related to the effects of this phenomenon) than to the relationship between the elements in organizations, which are shaping such a network (and the result of such approach). Occurring today dynamic and unexpected market changes enforce a special data presentation, so that based on them decision-making in the company will be resulted on their absorption or appropriate deformation of management system. The aim of the article is to use the visualization network to analyze the level of customer service and improve achieved indicator values of service in the selected company of the pharmaceutical industry. The tool for analysis and visualization was program Pajek by Vladimir Batagejl and Andrei Mrvar. For the most important results of the study should be included a positive opinion on the suitability of network visualizations (and their characteristics as the value of belonging and vector) for solving these types of problems.

Publisher:

Publishing House of Poznan University of Technology

Place of publication:

Poznań

Object type:

artykuł

Identifier:

e-ISSN 2083-4950 ; p-ISSN 2083-4942

DOI:

10.21008/j.2083-4950.2016.6.1.3

Language:

eng

Relation:

Wydział Inżynierii Zarządzania ; Politechnika Poznańska ; Strona czasopisma

Rights Management:

Politechnika Poznańska

Format:

pp. 25-38

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

Rights holder:

Politechnika Poznańska

Digital object format:

application/pdf