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The influence of marketing research on logistic decisions in the air transport

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Title: The influence of marketing research on logistic decisions in the air transport

Creator:

Wąsowska, Katarzyna

Object type:

artykuł

Abstract:

Given actions related to the air transport, we can surely conclude that the contemporary air services market is characterized by dynamic growth and development. A quick modification of factors responsible for smooth functioning requires implementation of actions aiming at increasing the quality of offered services by adapting them to the expectations of the air passengers to be taken on a more systematic basis. The above actions will bring effects only if we demonstrate our expert knowledge of the market and its needs. The market of air services in the 21st century faces strong competition. Therefore, in order to gain information about the factors, processes, and field phenomena, research must be conducted, as it constitutes the basic tool for the shaping of the air services industry. Marketing research conducted in the field of air transport based on a well-structured research scheme allows taking the right logistic decisions, which is the subject of this article.

Publisher:

Publishing House of Poznan University of Technology

Place of publication:

Poznań

Identifier:

oai:repozytorium.put.poznan.pl:441160 ; e-ISSN 2083-4950 ; p-ISSN 2083-4942

DOI:

10.21008/j.2083-4950.2017.7.4.4

Language:

eng

Relation:

Wydział Inżynierii Zarządzania ; Politechnika Poznańska ; Strona czasopisma

Rights Management:

Politechnika Poznańska

Format:

pp. 319-326

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

Rights holder:

Politechnika Poznańska

Digital object format:

application/pdf

Subject and keywords:

marketing research air transport logistics decisions

Object collections:

Last modified:

May 23, 2018

In our library since:

May 23, 2018

Number of object content hits:

28

Number of object content views in PDF format

8

All available object's versions:

http://repozytorium.put.poznan.pl/publication/533431

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Edition name Date
Wąsowska, Katarzyna, The influence of marketing research on logistic decisions in the air transport May 23, 2018

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