Subject and Keywords:
Global computerization and informatization of enterprises, Internet popularization and fast growing number of mobile devices has caused the rapid growth of data generated by the society. There never was so much data in the whole humans history. Forecasts shows that in 5 years the growth rate of data being generated will increase by several times. From one side, easy-access to company’s economic environment and customers’ data enables better decision taking, but from the other side huge amount of data leads to the “information noise” which may be a cause of incorrect conclusions and finally wrong decisions. Due to this phenomenon, companies have faced completely new challenge – development of company’s competitive edge through the analysis of huge amount of unstructured and changing data bases – so-called “Big data”. Analysis that were difficult or even not possible to conduct couple years ago, today are supporting companies on every day basis thanks to Big data analysis.