Subject and Keywords:
Enterprises have to search for a balance between the economy and the objectives set by the company. Achieving goals is related to the selection strategy. The strategy is a way to create value for stakeholders. The choice of strategy is conditioned by various factors. One of them is the responsibility of the social aspect. Corporate social responsibility is linked to the idea of sustainable development. Sustainable development provide quality of life on the available level of civilization. This development is not limited development opportunities of future generations. This is achieved by the rational management of resources with regard to caring for the natural environment. Sustainable development is a global strategy. The article contains selected study results of the company with the brewing industry. Among other things, indicated internal and external barriers to implementation the sustainable development. The company's own research conducted in the period December 2014 – February 2015.