Subject and Keywords:
The companies of any industry are strongly affected with current globalization trend, which makes supply chain flows more and more bulky and complex. To be competitive in cost and eco-friend way under contemporary business market conditions, the companies should apply system approach of logistics management to plan, manage and control of their logistics processes. Each company’s system can be analysed and divided into essential logistics sub-systems: purchasing, production, packaging, warehousing, distribution and reverse material flow management. Thus, the system and process approach are crucial for up-to-date logistics systems or subsystems management in context of long-term sustainable growth. Any effective logistics management system should be based on sub-system of demand forecasting. Demand forecasting is increasingly getting important to make right managerial decisions. Well developed demand forecasting sub-sytem in a company is a ground for effective planning, management and control of all company’s processes then also for effective logistics or supply chain management.