Szukana fraza: [Abstrakt = "The article aims to outline the significance and characteristics of enterprises which are defined as born globals by the theory and practice of management. Moreover, the text compares and contrasts the aforementioned conceptualization with a traditional method suggesting a gradual approach to internationalization processes. The traditional conceptualization refers to the gradual nature of internationalization and indicates possible forms of taking part in foreign markets as being dependable upon the achieved stage of internalization. However, the contemporary market is characterized by the increasing significance of considerably globalized corporations in which internationalization processes cannot be defined as gradual. Basically, such enterprises are directed at foreign markets expansion from the very moment of establishment."]

Wyników: 0